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RGI
Pickup of yesterday
Conversion
Business on the books
All of it is result data.
At best, we analyse and steer actions towards a desired forecast or budget.
But can we change commercial impact before the numbers move? What are my competitors doing? How strong are their proposals really? Which sales techniques do they use? Why do they win more deals than us?
You only see that when the damage is done.
Until now.
LOLLY analyzes your hotel against your chosen compset and continuously tracks your performance against your competitor hotels. Behind the scenes, a smart network of AI agents continuously gathers offers, verifies and interprets the commercial data and visualises it in a clear dashboard.
Sounds simple. It isn’t. Hotels are complex ecosystems. Pricing shifts hourly. Sales behavior differs per person. Marketing signals change daily. Reputation moves in real time. We built LOLLY from inside that complexity and teaching it how to read it.
Our pilot version of LOLLY benchmarks your group and event quotations against a selected set of competitor hotels. Beyond the standard parameters such as availability, pricing and included services, LOLLY provides insight into commercial execution.
It analyses the structure and positioning of offers, the use of sales techniques, qualification depth, tone and sentiment, and whether competitors apply promotions or value elements that differentiate their proposal from yours.
This transforms what is traditionally assumed into measurable insight.
From now on, competitive behavioral performance is no longer based on guesswork, but on structured, continuous benchmarking that helps you improve your commercial results with clarity and confidence.
Commercial strategy is no longer driven by past data, forecasts and budgets alone.
AI- agents, automation, and behavioral intelligence are redefining how hotels compete.
The question is not longer whether performance changed.
It’s whether you saw it coming.
While the pilot phase focuses specifically on group and event quotations, this is only the first step. The broader vision of LOLLY is to expand into a fully behavioral commercial benchmark platform, covering not only sales but also marketing positioning, pricing strategy and online reputation performance.
We are looking for five competitive group & events hotels to join the LOLLY pilot.
You are a fit if you:
- Operate in a competitive destination
- Have a strong focus on group & events
- Want objective insight into how your team performs versus your compset
- Are open to transparent feedback
- Are willing to help refine a smarter benchmark model
- Understand this is a paid pilot, with a substantial early-adopter discount
This is not passive access.
You will actively help shape the platform while gaining early competitive insight.
Only five hotels will be selected.
LOLLY is an idea from the founders of marchant, a sales agency founded by two commercial professionals with hands-on experience in hospitality and retail sales and revenue performance. Both founders still operate daily within competitive environments and understand the realities of sales, pricing pressure, market dynamics and commercial execution.
LOLLY was not only developed from theory, it was built from operational frustration and practical insight. The platform has taken shape through a structured entrepreneurial trajectory supported by VOKA and VLAIO, where the concept was refined, challenged from both a business and innovation perspective.
LOLLY combines field expertise with structured methodology and digital scalability.
Built by commercials.
Designed for commercial excelence.
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